Objective: To encourage better and more effective promotional strategy in enhancing the profile of the HKBAs and HK overseas. Prize: 6 cash awards (HK$10,000 each) and certificates, with 2 winners in each region (i.e., Asia & Australasia, Europe, and Americas) One cash prize will be presented to one winning event/project. For winning co-organised event/project, the cash prize will be presented to the main applicant and the main applicant should be responsible for sharing and distribution to their co-organsier(s). Eligibility: Assessment period: 1 September 2021 – 31 August 2022 Nature of event: a single event/project OR a series of events/projects Event can be solo or co-organised with another association/chapter. For co-organised event/project, a main applicant should be responsible for submission of application. Deadline: 16 September 2022 Previous Winners 2021 2019 2018 2017 2016 2015 2014