No. of Participating Initiatives: 4 (from 4 Member Associations / Chapters) Eligible Period: 1 Sept 2013 – 31 Aug 2014 Asia & Australasia (2) 1. "Ichiran Inc. The Japan Hong Kong Society - Kyushu Chapter Company profile: Ichiran is a Fukuoka based Japanese noodles (“ramen”) chain, specialising in pork bone soup (‘tonkotsu’) ramen. They have 40 branches in Japan and one overseas branch in Hong Kong; Its freshly handmade noodles and its special sauce made of red chili and more than 30 other ingredients, cooked slowly over several days and nights, make it a landmark in Fukuoka. Business activities in/through HK: Before the HK branch was opened, the restaurants in Japan attracted many HK customers, and inspired Ichiran to set up the 1st overseas restaurant in HK; The idea started to crystalize and become a concrete plan in August 2012, after Ichiran participated in a business delegation to Hong Kong, organised by the Kyushu Economic Federation (KEF), through the network of Japan-Hong Kong Society - Kyushu; Ichiran’s HK branch was opened on 11 July 2013 and was an immediate success. In the first few months after the opening, there were always a long queue out of the restaurant throughout the day, even until mid-night; The success of Ichiran’s attracted lots of coverage of mainstream as well as social media. The huge success does not only boost their confidence in expanding business in overseas, but also raise the awareness of Ichiran among the Chinese mainland market. 2. "Black Diamondz International (Hong Kong) PTY Limited Hong Kong Australia Business Association Limited - New South Wales Chapter Company profile: Found in 2009, Black Diamondz is a Sydney based company specialising in luxury property concierge services, executive and virtual office by providing consultancy services on the Australian way of life services, and expert business solutions and investment advice; The company also provides after sales services to help new migrants to Australia to fit in the local community, includes airport pickups, finding a lingual teacher, assisting clients with legal and accounting matters, finding the right school for their children. Business activities in/through HK: The company registered in Hong Kong under the name Black Diamondz International (Hong Kong) Pty Limited in 2014; The Hong Kong branch was established due to corporate expansion and the increasing number of Hong Kong clients; The company helps Australia’s new migrants from Hong Kong in terms of their business and family life by providing consultancy services on the Australian way of life; One of the aims of Black Diamondz is to facilitate the development of Hong Kong‘s real estate market and turning Hong Kong into the centre for investors who would like to enter the Chinese market; In the future, Black Diamondz would like to establish an in-depth and comprehensive network in Hong Kong. Also explore further co-operation with Hong Kong property companies. Europe (2) 3. Hologram Industries Association France – Hong Kong Company profile: Hologram Industries, established in 1984, is specialised in development, production and supply of optical and digital systems for authentication and production of high security documents in the fight against fraud and counterfeit; The clients of the company including Governments and industry experts in 100 countries. Business activities in/through HK: Hologram Industries co-operated with C&C Security Printing Co Ltd in 2013, which is a Hong Kong company specialised in manufacturing 2-way permit card, on the project of 2-way permit card between Macau and HK; C&C Security Printing Co Ltd integrated the design solution (using the 2 color permutation technology of Hologram Industries which make the permit difficult to be imitated, but easy to authenticate) in their final presentation to the client. The presentation was very successful and highly appreciated by the client; This project is the 1st project for Hologram Industries in Hong Kong. It facilitated in building recognition of the company’s capabilities in designing ID Documents for Hong Kong; It is also a very good job reference for the company in Asia, in particular in China and Taiwan. 4. Michael Eibes Design German Hong Kong Association Company profile: Michael Eibes Design is a Germany based design house which specialised in branding with corporate Design, editorial, brochures, B2B communication, communication and packaging design; Michael Eibes Design exhibited at IDT Expo in Hong Kong in 2004 and 2011. The company established contacts to Chinese companies and met their Hong Kong representative in the Expo. Business activities in/through HK: Michael Eibes Design was looking for business contacts to China to offer its design services to local Chinese manufacturers. Over the years, the company obtained few contacts to the Chinese mainland enterprises but did not lead to any further communication/business; In autumn 2013, through the German Hong Kong Association, Michael Eibes Design was introduced to Top-Co GmbH which has an HK office (Top Creation (Asia) Ltd.) that maintains excellent and well-established business ties to companies and manufacturers in the Chinese mainland; Through this HK office, Michael Eibes Design was put into contact with NEEO Home Decoration Co. Ltd, a large Chinese candle manufacturing company who has 700 employees; NEEO was impressed by the new marketing strategies and product designs presented by Michael Eibes Design and confirmed the contract with the Design house on the design and packaging services of their candles; All designs were put to production and presented at the 115th China Import and Export Fair 2014 in Canton, China.